Utilo.

Freelance Photographer Rate Calculator

Know exactly what to charge per hour, day and project.

/hr
Recommended hourly rate
/ day / week / year
Learn more

Photography pricing has to cover far more than the hours on the shoot. Editing, travel, gear replacement and the unpaid time spent booking jobs all need to be inside your rate. This calculator rolls them into a clear day rate.

A useful rule: every hour shooting often means another hour or two editing. Set your billable hours to include post-production so your day rate does not quietly pay for free retouching.

What it helps with

  • Setting a half-day and full-day rate for events or portraits.
  • Pricing a project that includes shooting plus hours of editing.
  • Making sure gear depreciation and travel are covered in your fee.

Frequently asked questions

How should I set a photography day rate?

Start from the yearly income you want, subtract the realistic number of shoots you can book, and add gear and travel costs. The calculator does this for you and returns a day rate after tax and time off.

Should editing time be billable?

Yes. Editing is part of the deliverable. Include those hours in your billable hours, or your day rate will silently pay for hours of unpaid retouching.